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The National HomeBuilder Design Awards > Design winners 2004

NATIONAL HOMEBUILDER DESIGN AWARDS 2004

Commendation for Best Mixed-Use Development

FULHAM UP

Design photo
Design photo

Fulham Island, Jerdan Place, off Fulham Broadway, London SW6

If ever there was a development with an identity, this is it. A mixed-use development in a rundown part of West London that enhances the area, which is no small achievement these days when most developers are only concerned with "the bottom line" - that is, the profit - and most housebuilders are tone-deaf to the music of architecture and the environment.

Here is something different: two developers, each with a distinguished track record for being good patrons of architecture and putting up memorable buildings that also make them handsome profits, and a free-thinking firm of architects whose list of visual landmarks in London grows longer every year.

This development of 68,000 sq ft of residential and commercial buildings is a funky fusion of dramatic new buildings with refurbished existing buildings to produce 31 new apartments (including a proportion for social housing), trendy offices for marketing and media professionals in a blue-rendered building with oval windows, a secret tropical garden in the sky - or at least at first-floor level over a much-needed underground car park for residents and tenants - and a lively ground-floor presence with shops and restaurants.

Here, for example, is a Conran Zinc Bar and grill facing the parish church of St John, with a forecourt of tables and potted shrubs and plants that would not look out of place in Paris. Here also is an 80-seater Middle Eastern restaurant, Aziz, with a Del'Aziz delicatessen next door, just right for the cosmopolitan area that Fulham has become.

At the Jerdan Place end of the development is a 7,000-sq-ft Marks & Spencer Simply Food store, with another serpentine frontage to match the Tutti Frutti apartment block that faces the church in Farm Lane. On one corner of Jerdan Place is a picture framers, next to which is large 4 My Way of Life French bath and beauty products store. On the corner of Vanston Place and Farm Lane is 3 Tribes fashion shop.

With a diverse social mix of residents and an exciting range of retail units, this is a development that can best be summed up as a place where all human life is there. What better scheme to receive a commendation in these awards?

Homebuilder: A joint venture between:

MANHATTAN LOFT CORPORATION LIMITED
12 Queen Anne Street, London W1G 9AU
Tel 020 7631 1888
Fax 020 7631 0933
Website: www.manhattanloft.co.uk
Contact: Geoff Flower, Project Director.
Email: geoff@manhattanloft.co.uk

THE TREVOR OSBORNE PROPERTY GROUP LIMITED
70 Conduit Street, Mayfair, London W1S 2GF
Tel 020 7851 2500
Fax 020 7851 2501
Contact: Trevor Osborne, Managing Director

Architects: CZWG ARCHITECTS
17 Bowling Green Lane, London EC1R 0QB
Tel 020 7253 2523
Fax 020 7250 0594
Website: under construction
Contact: Piers Gough, Project Director.
Email: mail@czwgarchitects.co.uk

Landscape Architect: JENNIFER COE LANDSCAPE ARCHITECTURE
Beach Studio, The Cottage, Helen Lane, Weymouth, Dorset DT4 8AX
Tel 01305 770666
Fax 01305 820634
Contact: Jennie Coe, Director.
Email: design@beachstudio.demon.co.uk

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